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Babsilog
Babsilog
This was our submission to the D&AD New Blood 2017's brief for Pearson.
Problem: It’s easier for the masses in the Philippines to access means of entertainment than to access means of education.
Idea: A campaign that turns the media that’s present in every Filipino household into a constant source of knowledge.
Creative Team:
Art Directors: Alyssa Babasa, Hannah Bituin, Viel Vidal
Copywriters: Albert Millar, Gabi Mendoza